A connected platform to protect native plants and wildlife

Goodnature revolutionized pest control with their humane automatic rat trap. To go further, they wanted to enhance their system with a digital element to add more value for customers. However, developing this entirely new and complex digital product was outside their expertise.

Goodnature teamed up with Stellar Elements to create Chirp, a platform that involved customer-centric design, mobile devices, scalable cloud infrastructure, complex data handling, and IoT beacon integration. After a discovery workshop, we designed an intuitive user experience aimed at simplifying trap setup, making data reporting easy, and creating an engaging user experience.

To make the Chirp traps work seamlessly, we integrated Bluetooth beacons to store kill data, allowing customers to collect metrics via Bluetooth even when offline. We ensured smooth hardware-software integration through rigorous testing, resulting in a reliable app and robust backend.

For organizations using thousands of Chirp traps, we developed a web dashboard to consolidate and manage data across multiple accounts, adding a user hierarchy for shared access. This created an end-to-end product that served both individual customers and large organizations.

The new Chirp app provides many CX gap solutions for users, especially integration, measurement, and innovation gaps.

Launched with the Goodnature A24 Rat Trap, the Chirp app allows users to monitor and maintain their traps via their phones, engage with the conservation community, and access real-time impact data. The dashboard provides comprehensive data management for larger organizations.