Reflecting a university cultural center’s academic value

An outdated website was holding back the Harvard University Asia Center. Researchers around the world depend on the institution for its world-class cross-cultural studies, but the center’s digital presentation didn’t reflect this prestige. The user experience was bad and site management was difficult.

The Harvard University Asia Center partnered with Stellar Elements to find the right platform to serve as the primary source of their content. The new CMS could handle rich content and large amounts of data in a user-friendly manner, while also meeting strict ADA standards for accessibility.

Along with being easy to manage, the redesigned and redeveloped website accomplished several important goals. The center can tell its compelling story across cultures and languages. Information and data about professors, researchers, and grants is readily available. What’s more, the Center’s institute partners can easily replicate the site for separate sub-websites.  

The Harvard University Asia Center and Stellar Elements identified and closed several experience gaps, including opportunities in customer experience perception, integration and service.

By launching a new website built for today’s usability and growth demands, the site relieves significant administrative burden and accurately reflects the expertise and work of the Harvard Asia Center.