Connecting clubs, instructors, and fitness enthusiasts on a seamless digital platform.
Could connecting platforms put Les Mills fitness clubs and instructors in better shape around the world?
International fitness powerhouse, Les Mills, needed a cohesive digital offering that boosted client acquisition, retention, and referrals. With three disconnected platforms for clubs and instructors, Les Mills knew it needed to consolidate their systems to achieve their goals.
Stellar Elements jumped in with stakeholder interviews to understand the Les Mills user experience from all perspectives. We identified the needs of each type of user and where the experiences they received fell short. We envisioned, designed, and delivered a one-stop digital platform that combined the functionality of their three disparate systems. The dynamic and inclusive experience supports clubs, members, and instructors around the world.
In six weeks, Stellar Elements delivered a prototype and provided backend, web development, and rigorous QA testing. The resulting platform:
- 30%increase in retention
- 40%increase in new instructors
- 25%increase in clubs enrolled in the first year